i-amtv Live at Hard Rock Cafe Makati, Philippines

Finally, the much awaited debut of I-amTV was held at the Hard Rock Café Makati, Philippines. You can imagine how excited we were, with all the preparation we have done to make this event possible.
2 bands from Malaysia (Deja Voodoo Spells and One Buck short were on the line up of bands to play, alongside 10 bands from the Philippines (Moonsiren, Airport Drama, Pentaspiral, Carpe Diem, Codename Adobo, Killer Kamatis, Tanya Markova, Hija, Tabass and Pseudonym). In addition to the line up, the winner for the undiscovered Drummer under 18 category Arthur Kam from Malaysia was also set to take the stage.
Of course the event will not be complete without our 2 lovely Vee Jays Vanessa and Za!

So let me tell you what happened that day beginning with the morning of the event.
The 2 bands from Malaysia had a very early flight. They had to be at the airport by 4:30am (time given bearing in mind the “indie layback syndrome”).. Okay, they admit it, they were so excited and as a result none of them were able to get even a few hours of sleep. Imagine a kid who is going to go on a field trip to Disneyland the next day, that is how everyone felt. Some of the guys had to resort to a couple of beers to stay awake. Finally when everyone got together, they checked in.
One band member totally forgot about the airport security and he decided to wear (specifically for the Hard Rock, Makati event) a great BIG belt buckle which had a 2D design of a gun and bullets. Obviously he got stopped. He was given a choice to either dump his gear or check it in. As if luck was playing against him, the check in counters were closed but things turned out fine because they had luggage lockers. So we almost “lost” one band member even before they got on the plane.
The passengers at the waiting lounge had a very “rude awakening.” They were probably expecting a very peaceful trip until a group of 15 misfits came barging in. It was ROCK ‘N’ ROLL BABY!!!
Have you ever seen the movie “Soul Play”? It was like that on the plane. We had a mini casino, minibar and lotsa musicians. All self made of course!
And so we landed at Clark airport, but the Malaysian group was not aware that the ride from Clark Airport to Manila was that FAR away. Ironically, the bus driver had to stop to pee.
Upon arrival, bands had their lunch, checked in and went straight for sound check.

During lunch, one of our ‘heroes’ decided to have more beer on the streets. Looking obviously like a foreigner and ignoring the previous announcements about public drinking, our ‘hero’ was stopped by a police officer. But thankfully things got sorted and our ‘hero’ was not arrested. 
So that was all the excitement coming from the Malaysian side, let’s move over to the Philippine side of the story:

Things were being sorted at the venue. And just like what you can expect from the Rock and Roll days. Shit happened!
-Set up was late.

-Sound check was delayed 
-Bands were extremely late (we are talking like 4-5 hours for some of them).

And certain screw-ups which are pretty normal in an event. But of course all went well at the end.


i-amtv had a special feature segment for bands WITHOUT music videos. Bands performed 2 songs. In return, i-amtv will edit the video and give it to the bands FOR FREE! (One of the things that we do to help bands without music videos own one). For bands out there without music videos, you know what to do!

We were overwhelmed by the response, the positive feedback and support given by the indie community in Philippines. Thank you so much!
It was great working with the team. i-amtv specially wants to thank: Hard Rock Café (Calison and the team for sponsoring the venue and making things possible for i-amtv), Chuck for all the articles and media release, Concepto and the technical guys for their cooperation and enthusiasm to making this event a success. Marnie you were great!, Karim for coordinating with the rock n roll boys, Steve, our i-amtv CEO for coming all the way from Dublin for the event, ABS CBN (MYX) for supporting i-amtv , Go Channel and the media. To everyone, the show will not be a success without you. THANK YOU!
As expected, the rock n roll continued after the event. No one slept again. Malaysian bands went back to the hotel and were excited to see a Halloween parade (something not so common in Malaysia) outside the hotel. The mood changed when the driver told them that it was the local gay parade (which is again something you don’t really get in Malaysia). What started out as excitement ended up in cultural shock..

Drunk, hung over and… (I don’t think we wanna go there), it was time to check out. Yet the rock n roll still continued. Some of them decided to bring back souvenirs (like room towels and stuff). However, the hotel management didn’t look at it that way.

To add to the mischief, apparently you will be fined if you smoked in a non-smoking room/floor. Rock and roll was at its finest! As if to make matters even more exciting the Malaysian groups were just about to miss their flight, with all the above matters to sort out. But thanks to our fantastic F1 van drivers, they still reached on time (with yet another pee stop by the roadside by the driver)

It was one hell of a night, but surely its one to go on the history books of the Asian independent music scene!

P.S.

To all the bands that performed that night. I-amtv will be putting up the guestbook so check out what you wrote. For more pictures, please visit our myspace or website at www.i-amtv.com

And to the bands who are waiting for their MUSIC VIDEOS, it should be ready soon so stay tuned.

The Birth of I-AMTV

THE BIRTH OF I-AMTV

A lot of questions have been asked already, what is i-amtv? Why independent? And many other questions, both valid and ridiculous. I guess now is the time to answer these questions.

What is i-amtv?

i-amtv is the region’s first music channel dedicated to serve the best of Independent Music with a touch of foreign content. This channel offers a wide selection of music genre from pop to rock, punk to grunge, world to ethnic and many more. i-amtv was formed through the collaboration of European and Malaysian companies over a bottle of Guiness. (I'm kidding again) I have a story about that but we will get to that later.

Why independent?

Being in the music industry ourselves we saw the struggle of bands especially the undiscovered bands or what we call the independent scene. Most bands have the right talent and material already but they are often taken for granted or maybe we can say that they are ignored.

Initially i-amtv was formed to support indie artistes/bands/musicians, etc. from Asia and across our region (thus the name Independent Asian Music Channel) but as soon as the word got out about i-amtv. Bands from beyond Asia started writing in, expressing their interest to have their material aired thru us. So we decided to add foreign content on the channel which goes to say that the support for i-amtv is not just from Asia but from the all over the world.

How did the name i-amTV came about?

This is the story about the bottle of Guiness. The managing team sat down and cracked their heads. We were all having a headache. Some people think that coming up with a name for a company or a TV show or even a band name for that matter is easy but believe me its not as simple as it seems to be. I am sure some of you out there know what I am talking about.

Now you’ll know why I mentioned Guiness, we decided to get a bottle of beer, “clean our heads”and freshen up and because of this “creative session” the name i-amTV popped out straight after. As soon as this name was out, we stopped trying.

Now if I were to give a prize for the question of the year, this one is the winner!

Question of the year: "Is this a porn channel?"

Answer: "Are you stupid or what? How can this be a porn channel when the stuff given to us are from people like you (the bands), unless the video you will be giving me is a PORN MUSIC VIDEO"... (and we all laughed - he/she is a friend of course)

And then what happened after?

The next task was to find the bands, the musicians and this was no joke, nor anywhere near a walk in the park. Yes they were easy to find, since the indie scene is upon us and is fast becoming a way of life for most musicians. The thing is, although they were quick to respond, (They will email us, expressing their interest, “we will do this…”, “we will submit these…”) They (indie bands) were no more faster than snails gathered through a prayer procession in acting on it. Hence the term “indie lay back syndrome” an attitude that can cause the downfall of a promising band.

The same goes for being late on rehearsals, showing up doubly late on gigs and this is something that remains to be a problem not only in the indie scene but on the mainstream as well. The so called “Rock Star Attitude”, which is something that i-amtv hopes to change in the future.

On a lighter note, we did it! We found them, thanks to bands like I-GO, Deja Voodoo Spells, Couple, Cozzi, One Buck Short, Jason Lo (and all at Fat Boys Records), Love me Butch, Twisted Machine, Firebrands, An Id Signal, Suck Stuff, The Breathing, Lin Clover, Carpe Diem from the Philippines and many more bands.

So after we gathered all the content we needed. We decided to kick things off by launching i-amtv at the Hard Rock Café in Makati , Philippines . One of the haven for the independent scene in Asia . We brought 2 Malaysian bands there and they rocked the stage with their Filipino counterparts and it was an amazing night full of independent music!

A lot of 'things' happened that night, and I can’t wait to share it to you. I am really excited about what’s happening and what we’ve accomplished so far… There is so much more to share…

Stay tuned until next post.

Introduction of i-amtv!

Hey Dudes n Babes out der..

We recently opened a tv station which is called i-amtv.It's Asia’s first and very own Asian independent music channel. Short for Independent Asian Music TV, i-amtv offers you a wide selection of music genre from pop to rock, punk to grunge and loads more! Get ready for a taste of pure Independent Asian Music and a better understanding of it all in one channel.
What sets i-amtv apart from other music channels is that we play nothing but Asian indie music encompassing a touch of foreign culture. We are focused on bringing the best of Independent Asian Music to the media, playing music tracks from artiste and bands that contribute to more than 30% of today’s vastly growing music industry worldwide, giving the world an opportunity to discover & savour them.
i-amtv is everywhere; via 3G cellular service, InternetTV, our official website, Internet blogs and magazines. i-amtv is set to create awareness of the Independent Asian Music culture to the bold, the wild n the radicals worldwide.

Soo..people out there who want 2 b a star bt u dont hav a music video..its okay..we have other ways of helpin u out..i-amtv will add ur song in an extreme sport video or allow u 2 perform 4 us in a concert n v will record it n giv it 2 u..soo no swt ppl..juz send us an email about ur music n the music u provide us have 2 be indie..thnx ppl..

Email us at info@i-amtv.com

i-amtv, nothing but Being Yourself